Websites and Marketing for Business
The Cost
We perform an analysis of your requirements, develop a website specification and marketing plan, and provide a written proposal for implementing it. The proposal includes a complete cost breakdown and detailed projection of your expected results in leads and/or sales. There is a one-time fee of $400 for this which is refunded if you accept the proposal and proceed with the order. After that, you pay only our quoted monthly service fee, plus whatever you decide to budget for advertising with Google, Bing, Facebook, etc.
The Payback
A website in combination with targeted online advertising is the most effective marketing tool ever conceived, and Site Crafters can help you leverage this. We provide a profit projection with your initial analysis and proposal. For most businesses, the value of leads produced far exceeds the website and advertising costs.
The Guarantee
Your Site Crafters website is guaranteed to pay for itself. If after 3 months your website is not producing more value in leads and/or sales than it costs, then you can cancel your contract and will receive a complete refund. Your only risk is what you might have paid during that period directly to advertising platforms such as Google or Bing.
Considerations
You have 3 seconds. A website can help or hurt your business. Typically, a prospective customer will land on your website via a Bing or Google search. If they don’t see what they are looking for in about 3 seconds, they are likely to just hit the back button and go on to the next website. At Site Crafters, we carefully craft your landing pages to immediately engage prospective customers.
How will customers find your site? Does your website show up when a potential customer searches for the products or services you offer? We use search engine optimization (SEO) and targeted advertising campaigns to make sure it does.
Is your current website making, or losing money? Typically, the purpose of a business website is to bring in new business. As with other marketing instruments, the additional profit your website brings in must be significantly greater than the cost of developing and maintaining it. Through SEO and carefully designed online advertising campaigns, Site Crafters can make sure your site earns its keep.